Become the queen of TikTok? Check. Star in your very own Netflix movie? Check. Addison Rae has, no doubt, climbed her way to the top - but her latest career move looks slightly different. From the mood-changing scents (yes, really) to the inspiration behind it, here's what to know about her new fragrance line.
On November 4, the star was all smiles as she launched her perfume line, Addison Rae Fragrance. But while the news may have come as a surprise to most (just us?), the truth is that this launch was actually a long time coming. Well, at least where Miss Rae is concerned...
Sponsored
"She wanted not only for her audience and fans to smell good, she wanted them to feel good," managing partner Lori Mariano explained. But that's not where Rae's concern ended. "Her whole concept was how do we take fragrance to a different approach? The Gen Z audience wants you to do something a little different than the norm..."
Sure enough, Rae's latest beauty line is as "different" as it gets. Not only is the first drop - labeled "AF Collection," - packaged in bold, bright colors, but it's also a game-changer. (Addison's words, not ours). And perhaps she wasn't wrong... Rae worked directly with perfumers to develop scents that go much further than heaven in a bottle. In fact, it's "completely science-based," Mariano revealed.
"The ingredients were put in front of respondents, and they read the reaction to the scent, and it affects the part of the brain that has to do with emotion," she explained of the mood-enhancing scents. "We thought it was such a fun and new way to approach fragrance." Feeling "Happy AF?" Looking to lay low? Or perhaps you're ready for a girls night out? The 3 fragrances - Happy AF, Chilled AF, and Hyped AF -will have you on your way to accomplishing just that...
So what are you waiting for? Pop on over to Addison Rae Fragrance's official site to pick up a bottle of fun for yourself. And priced at just $40/piece? We'd definitely add this vegan beauty brand to your holiday wish-list...
Related
