It almost seems like every A-list star has gone on to launch their own beauty line - and it looks like Alicia Keys has jumped on that bandwagon! The singer's skincare brand Keys Soulcare has been beloved by many since it came out in 2020, so we have no doubt that her latest collection will be just as good. Here's everything we know so far about Make You.
Keys famously said goodbye to makeup back in 2016. The 41 old-year-old said that she preferred to embrace her natural glow than follow the societal rule that says women must wear makeup. "I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing," she explained a few years ago. So when she began creating the products that would be included in the new line, Keys made sure that it would provide customers with an opportunity to define beauty standards the way they see fit, hence the name. "Introducing MAKE YOU. Our NEW color-skincare hybrid offerings meant to nurture and celebrate what makes you, you - whether that is fresh-faced or full wattage," described the Keys Soulcare Instagram page. "I have definitely been on my own self-discovery journey, for sure. I was holding on to all these kind of standards of beauty," she confessed.
While the collection will officially be dropped on May 9th, the No One singer teased the type of looks the line can create at the Met Gala red carpet. She glowed in skincare products from her Keys Soulcare collection, such as the Comforting Balm with Camellia Seed Oil and the Skin Transformation Cream, and of course, products from the upcoming release!
The drop will include the Comforting Tinted Lip Balm that will come in 6 shades and Sheer Flush Cheek Tint in 8 different colors, Soft Stay Brow Gel, and a Natural Flush Complexion Brush described as "A soft, cruelty-free, and vegan complexion brush in a flattened dome shape that applies, blends and diffuses liquid and cream offerings for an effortless-looking complexion." The entire 4-product line will be available to purchase on both KeysSoulcare.com and UltaBeauty.com. Until then, stay tuned!
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