One of the top fashion brands in the world, adored by the Kardashians and more, Balmain is at the top of its game. Led by its creative director Olivier Rousteing since 2011, the French fashion brand has reached new heights, setting social media alight with its trendy clothing. Using their Instagram account in an unprecedented way to create buzz around their clothing, Balmain has set itself up in a league above the rest. With the fashion industry conquered, the brand is applying its unique set of skills to the world of beauty. Here's what we know so far about this exciting venture!
In a recent Instagram clip, Rousteing explained that, in light of his 2020 burn injuries, he was forced to "redefine the world of beauty." With this in mind, he recently vowed to follow the tone of his fashion brand by creating an inclusive makeup line suitable for everyone. "What I love about this new adventure is that I want to represent all the beauties in the world. No exceptions," he explained.
The Balmain Beauty brand will be a part of the Estée Lauder umbrella brand, which they believe aligns with their core brand principles. In an Instagram statement, Rousteing explained the thought process behind the collaboration. "For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion," he wrote. "We've been determined to reflect the way that today's diverse generation wishes to live and dress. From the very beginning, the team at Estée Lauder Companies made it very clear that they support Balmain's distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can't wait to start working with them."
What to expect from the brand? As little has been officially confirmed, we can look to the fashion brand's runway looks for some ideas. Including dewy complexions, bold lips, and subtle sparkle, we can imagine it will include a few of these signature features! A brand with a stellar reputation for style, we're expecting big things. Unfortunately, we're gonna have to wait till Autumn 2024 to get our hands on it. Stay tuned!