The 13 Best Cruelty-Free & Vegan Beauty Brands You Need to Hear About


| LAST UPDATE 07/19/2022

By Damian Schmitt
Cruelty-Free & Vegan Beauty Brands
bombuscreative Via gettyimages

With the world shifting and becoming more aware than ever before, numerous businesses have experienced the effects, as have consumers who are becoming more socially conscious and want to participate in this social revolution. As a result, even in the beauty industry, vegan and cruelty-free makeup brands, which have moved away from animal-by products and product testing, have become not only a trend but a lifestyle nowadays. Back in the day, who knew that choosing the right makeup products would contribute to making the world a better place? Indeed, a handful! But now, with rising awareness and an overhaul in the beauty category, there are ample animal-friendly beauty brands to choose from, and if you really want to weigh your choices, you will require days of research at length.

We understand your pain, so we have made it easier for you how? We picked some of our in-house favorite vegan makeup brands and have shared our intel so that you can compare and select accordingly before your next purchase.

Anastasia Beverly Hills

ABH, best renowned for its eyebrow products, is the go-to brand for beautiful and well-shaped brows. Anastasia Beverly Hills has been certified and meets cruelty-free standards and criteria, albeit it is not entirely vegan. However, they do not test any of their products on animals prior to, during, or after manufacturing. Although some of their products contain animal-derived components like carmine and beeswax, they also feature a huge range of vegan options, including Hydrating Oil, Stick Foundation, Matte Lipstick, Brow Pro Palette, and many others across a variety of product categories. PETA Beauty without Bunnies has certified this brand, ensuring that its products are high-quality and safe for consumers.

Bare Minerals

You may have purchased goods from this award-winning mineral cosmetics and skincare brand previously, as it has been in the spotlight since 2010. Bare Minerals is a Japanese make-up line that is also one of the most popular on the market. They have recently begun labeling their goods as 'Bare Minerals Vegan Items,' to make it easier for customers to purchase vegan-friendly cosmetics and distinguish them from non-vegan products that contain beeswax, lanolin, and carmine. Likewise, the state in their policies that their products are cruelty-free as well as Parabens-free, a potentially dangerous component commonly found in other cosmetics. All this without compromising on quality and upholding the clean products banner.


This brand has pledged to never test any of its goods on animals as being a firm believer of "Beauty Not Cruelty." Similarly, they exclusively work with vendors who share their values and commitment. Accredited by PETA, they are retaining their position as a professional cosmetics company with slightly elevated costs while also ensuring that they respect their clients' preferences and adhere to safety laws. Illamasqua began in the United Kingdom and is now available worldwide. Just like many other cruelty-free firms, they don't sell products in China, where animal testing is required by law. Furthermore, they have over 100 products in their vegan range, and all of them are simply outstanding!

Charlotte Tilbury

Charlotte Tilbury is the finest for you if you are looking for high-end makeup manufacturers that care about being ethical and having a beneficial impact on the world. Their slogan, "empowering everyone to be the most beautiful version of themselves," demonstrates their commitment: they were just certified as cruelty-free by the Cruelty-Free International Leaping Bunny Program in September 2021. Charlotte Tilbury was thought to be in the murky area regarding this issue earlier this year because they were selling in China. They have confirmed, however, that their items are only available through the country's internet businesses, which are exempt from animal testing. They have a huge line of vegan-friendly makeup and fragrances, as well as skincare products.

Fenty Beauty

Fenty Beauty is well-known and well-liked by the public, not only because it is owned by the renowned celebrity Rihanna, but for many reasons, one major being that it promises inclusion by offering a variety of shades across skin tones. In addition, they do not test their products or ingredients on animals, and neither do their suppliers. Even though not all their products are 100% vegan, they specify vegan products in the ingredients section and that can also be found on their website. Some vegan-friendly products as confirmed by Fenty are their Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, and more.

KVD Vegan Beauty

KVD Beauty offers cruelty-free vegan formulas with a long-lasting and high-performance makeup quality. KVD offers bold to adventurous vegan-friendly beauty styles that last throughout the day and night. And a major pointer is that this brand is also not accessible in any stores that require animal testing, and PETA has certified it as cruelty-free. There are no animal-derived ingredients in any of their products, and they are all vegan. They pledge to bring out the creative side of their consumers while empowering their ideals, from their legendary liquid lipsticks to high-quality cosmetic brushes.

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Hourglass is dedicated to using innovation to reimagine luxury cosmetics. For instance, their bestselling Veil Mineral Primer, which is suitable for all skin types and is also vegan-friendly, promises to cover redness, decrease pore appearance, and smooth out fine lines and wrinkles. Hourglass is further committed to ethical practices in its manufacturing, stating that ‘beauty and integrity should be synonymous’ and is working on being 100% vegan. Ever since their launch in 2004, they have stood against animal testing.


With simplicity in crafting their makeup, their ingredients come from organic farms and are combined in an Organic Certified Lab, to create their makeup which helps protect the skin. They also take pride in being transparent about their business practices and maintaining that their products are cruelty-free. Some of their products, such as the balmy gloss tinted lip oil, clear line gel liner, vital brow gel, and liquid light serum highlighter, are vegan-friendly. Most of their products are from the United States, and ILIA aims to explain to the customer base how their products are both high-quality and organic, which is even more beneficial to their health.

Aether Beauty

Aether beauty is the brand for you if you're looking for authentic organic makeup that's also conventional and clean as this brand is healthy not only for your skin but also for the environment. Aether Beauty is the industry's first to offer a zero-waste eyeshadow pallet, as well as zero-waste packaging. They've prohibited over 2700 substances and substituted them with cleaner alternatives. In terms of being cruelty-free, they do not test products and ingredients on animals. And hence they are a 100% vegan makeup company!


With outstanding quality and a plethora of products to choose from, E.l.f. Cosmetics is guaranteed to have it, you only have to simply name it.  Most vegan makeup products are excessively expensive, but e.l.f nails it out by offering 100 percent vegan and cruelty-free products without burning your pockets. Apart from cosmetics, this beauty company offers a comprehensive range of premium-quality skincare products in environmentally sustainable packaging. With the aim to uphold inclusivity, accessibility, and positivity, they are trying to transform the planet into a better place with their products. You'll find everything you need for your eyes, lips, and face here!

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Vesca Beauty is a sensory beauty brand that pays homage to the free spirit and contributes to the beauty industry's long-term transformation by giving back to the community. While focusing on the exceptional quality of the products, they also make sure that everything they make is vegan, cruelty-free, and not owned by a company that tests on animals. Lush Glow Creamy Lip Oil, Soft Sun Radiant Skin Primer, and Luminizer, Moonlit Dream Cream Shadow, and Soft-Matte Bronzing Powder are some of the most popular and high in demand products.

Urban Decay

You almost certainly have a Naked Palette in your cosmetic collection, and Urban Decay is credited with popularizing the trend. They have grown to be the most adored and well-known for their Naked line, which is appealing primarily to clients who wish to buy cruelty-free makeup, since the mid-'90s. Based in California, their products are not entirely vegan-friendly, but they do feature a range of correctly labeled vegan-friendly items. Even though their parent company, L'Oreal, supplies to companies that require animal testing, Urban Decay continues its commitment to animal welfare and is adamant in its philosophy that beauty entails caring for not only oneself but also the planet around you.

Cover FX

COVER FX provides trustworthy skincare and cosmetics formulations that enhance rather than hiding imperfections. It is developed with upgraded components to make it safer for all skin types. Their products, which are made in the United States and are PETA-certified, combine personalization and high performance to let you express your beauty in your own unique way and share it with others who share your values. To this day, Cover FX prides itself on avoiding the usage of the "inflammatory five": parabens, fragrance, gluten, mineral oil, and talc, and as a result, all their products are vegan and cruelty-free.

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