29+ Celebrities With Beauty Brands Worth Investing In


| LAST UPDATE 06/19/2023

By Abby Wall

Celebrities are revolutionizing the beauty industry! From Miranda Kerr to RiRi and Hailey Bieber, here are some of our favorite stars' hottest haircare, skincare, and makeup lines.

 LolaVie by Jennifer Aniston

Is there anything Jennifer Aniston can't do? She recently launched her first-ever haircare brand, LolaVie, in the fall of 2021, explaining that developing the brand took "almost five years" to perfect.

Jennifer Aniston Beauty BrandsJennifer Aniston Beauty Brands
Stephane Cardinale - Corbis/Corbis via Getty Images

The plant-based haircare line was inspired by the actress's personal haircare needs and desires. "I love a really good detangler because my hair has gone through so much thrashing," she told Allure. The $29 Perfecting Leave-In conditioning detangler even won Allure's Best of Beauty award in 2022.

Homecourt by Courteney Cox

Fellow Friends star Courteney Cox has her very own beauty brand, known as Homecourt. Different from Aniston's, Homecourt is more of a home-care brand, supplying incredibly curated fragrances, hand creams, dish soaps, surface cleaners, and more.

Courteney Cox Beauty BrandsCourteney Cox Beauty Brands
Instagram via @courteneycoxofficial

"I created Homecourt because my home is my sanctuary," according to Cox. "We take such good care of our bodies, so why not do the same thing with the products that we use in our house?" the Scream actress told Allure. "Homecourt is really beauty products for the home."

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JLO Beauty by Jennifer Lopez

Jennifer Lopez might be 53 and a mother of two, but she quite literally doesn't look a day over 30 years old. The woman doesn't age! She has and always will be the definition of beauty goals. So, we are forever grateful that Jenny from the block is sharing her beauty secrets via JLo Beauty.

Jennifer Lopez Beauty BrandJennifer Lopez Beauty Brand
Instagram via @jlo

With years of successful fragrance lines under her belt, it was only fitting for her to change directions and add skincare to her resume. Sold at Sephora, JLo Beauty emphasizes anti-aging products because "beauty has no expiration date." If we can look like Lopez at 53, we'll take two of everything, please!

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JVN Hair by Jonathan Van Ness

It only makes sense that the one and only hair expert, Jonathan Van Ness, has his very own hair-care brand. The talented hairstylist and Queer Eye superstar released JVN Hair in August 2021. It was designed to "improve the health of hair both instantly and over time," according to the website.

Beauty Jonathan Van NessBeauty Jonathan Van Ness
Instagram via @jvn

JVN Hair promises to be effective, inclusive, and sustainable for all while using clean, sustainable, and vegan ingredients. Those interested can check out the official website and take a short hair quiz that will point you in the right direction to decide which JVN Hair products are right for you.

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Flawless by Gabrielle Union

Gabrielle Union is flawless, and so is her hair-care line. Initially launched in 2017, Gabrielle Union revamped the brand in 2020, giving us curly hair girls the perfect products to make our hair look flawless! The products can be used on any hair type but were designed for wavy, curly, or coily hair textures.

Beauty Brands Gabrielle UnionBeauty Brands Gabrielle Union
Instagram via @gabunion

Flawless includes shampoos, conditioners, hair oils, heat protectants, and more. "We were dedicated to developing the perfect blend of high-quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity," Union said in a statement regarding the brand's relaunch.

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Rare Beauty by Selena Gomez

Since its launch in 2020, Rare Beauty has been praised for its lovable products that allow users to feel beautiful without external high pressures. The main difference between Gomez's make-up brand and others on the market is Rare's commitment to re-defining and recognizing mental health, a subject close to the singer.

Beauty Brands Selena GomezBeauty Brands Selena Gomez
Instagram via @selenagomez

"Beauty doesn't have to be defined by a like or a comment or your body," she told Allure. "The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect." And that's precisely what it's done.

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Keys Soulcare by Alicia Keys

It's only fitting that Alicia Keys has a skincare brand called Keys Soulcare. If her voice is not music for the soul, then whose is? Anyways, back to the beauty. Keys launched her very first skincare and wellness rituals line in 2020, with products "inspired by Alicia's love of ancient beauty rituals."

Beauty Brands Alicia KeysBeauty Brands Alicia Keys
Instagram via @aliciakeys

Alicia's "soul-nurturing rituals" are "meant to transform the time we spend caring for our skin into moments of personal ceremony," according to the website. Users can take the online ritual quiz to find out what skincare ritual their body needs at that moment in time.

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r.e.m. Beauty by Ariana Grande

"r.e.m. beauty was created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life," according to the brand's website. Grande kept the development of her brand on the DL for nearly two years, but after its launch, the line sold out almost immediately.

Beauty Brands Ariana GrandeBeauty Brands Ariana Grande
Instagram via @arianagrande

Grande, known for rocking the cat-eye look, told Allure that creating her own beauty brand "feels so honest and so true to me and my life." Each launch from r.e.m. has been categorized into "chapters," focusing on major beauty sections, from skincare to makeup.

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SKKN by Kim by Kim Kardashian

SKKN by Kim truly embraces the businesswoman's minimalistic aesthetic, but trust us, her beauty brand is anything but simple. The skin brand was brought to the market in 2022, giving users a nourishing, fresh, and indulging experience inside the luxury of their homes.

Beauty Brands Kim KardashianBeauty Brands Kim Kardashian
Instagram via @kimkardashian

Described as a "new era of skincare," the beauty brand is home to nine trusted products. "I didn't want to launch with three or four products like it was recommended [to me] at the beginning because that's not my skincare routine," she told Allure. "That's not realistic for me." Fans of the brand say the eye cream is a must!

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Kylie Cosmetics by Kylie Jenner

If we're already talking about the Kardashians, it's only fitting to mention Kylie Jenner's hit beauty empire, Kylie Cosmetics. The brand began back in 2015 with her signature Matte Lip Kits and only skyrocketed from there. The makeup guru told Harpers Bazaar makeup has "been a real love of mine for as long as I can remember."

Beauty Brands Kylie JennerBeauty Brands Kylie Jenner
Instagram via @kyliejenner

So when she started Kylie Cosmetics, it was a passion project more than anything else. "I just followed my heart and went with how I felt," she added. Jenner's cosmetics brand added blushes, bronzes, mascaras, eyeshadows, and more, and in 2019, the mom of two created Kylie Skin and later Kylie Baby.

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Kora Organics by Miranda Kerr

If a supermodel comes out with a skincare line, we have no choice but to inquire! Miranda Kerr's Kora Organics has a range of products, from body care to cleaners and toners, moisturizers, and more. Clients can use the "shop by skin concern" tab to find the perfect product.

Beauty Brands Miranda KerrBeauty Brands Miranda Kerr
Instagram via @mirandakerr

In her brand, Kerr emphasizes the products are all highly active certified organic with sustainable and naturally derived ingredients, like pure essential and botanical oils. She told Allure, "It's important to be conscious about what you put on your skin. That's why I created these organic, nutrient-rich products."

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Meaningful Beauty by Cindy Crawford

Speaking of supermodels, the one and only Cindy Crawford has her own beauty line, focusing on skin and hair. Available to women of all skin types and ages, Meaningful Beauty has been helping women for over 18 years now- so clearly, it's reliable and easy to use!

Beauty Brands Cindy Crawford Beauty Brands Cindy Crawford
Instagram via @cindycrawford

"Feeling beautiful can give women self-confidence at every age," says Crawford. "That's the foundation of Meaningful Beauty. Achieving healthy, glowing skin is a reflection of taking good care of yourself and accepting who you are. After that, you can go enjoy your life."

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TPH by Taraji by Taraji P. Henson

Hair has always been an important factor in Taraji P. Henson's identity, so it all checked out when she released her very own haircare line in 2020. "I don't want people to think that this is a line that is just targeted at natural hair. This line is also for wigs. It's for installs, braids, locs, straight hair, curly hair," she said.

Beauty Brands Taraji P. HensonBeauty Brands Taraji P. Henson
Instagram via @tarajiphenson

"Yes, I'm a Black woman, and I'm always going to stick up for us first because we get left behind, but I want this to be all-inclusive," she explained to Allure. The brand uses a "scalp-first approach" to celebrate all hair types and "create the optimal environment for healthy hair." TPH by Taraji has you covered!

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Haus Laubs by Lady Gaga by Lady Gaga

Mother Monster has always been known for her bold makeup and outrageous outfit choices, but that's just another reason we love her! So when the Little Monsters heard their idol was releasing her very own makeup brand, Haus Laboratories, we couldn't help but dance!

Beauty Brands Lady GagaBeauty Brands Lady Gaga
Instagram via @ladygaga

Haus Laboratories was first released in 2019 before being rebranded in 2022 to Haus Labs by Lady Gaga. The Poker Face singer told Allure that although she does wear these products on stage and on the red carpets, the brand's goal was to be "unlike any other makeup that's out there and makeup for everyone."

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Florence by Mills by Millie Bobby Brown

She might be popular with the Gen-Z crowd, but the Stranger Things star wants to assure her audiences that Florence by Mills is for everyone. "When people look at it, I don't want them to feel like they're being overloaded with a teen makeup brand," she told Allure. "That's not what we are. We want to be sophisticated."

Beauty Millie Bobby BrownBeauty Millie Bobby Brown
Instagram via @milliebobbybrown

"It's a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we're grown up," she added. The brand carries a wide range of products, from skincare to makeup, hair accessories, and more.

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Fenty Beauty & Fenty Skin by Rihanna

Rihanna can literally do no wrong. While everyone was patiently waiting for her to release new music, she had us all in for a surprise instead. The artist launched her beauty brand, Fenty Beauty, back in 2017. RiRi's brand was immediately loved by all for its inclusive foundation range that took all skin tones into consideration.

Celebrity Beauty Brands RihannaCelebrity Beauty Brands Rihanna
Instagram via @badgalriri

By expanding its color palette, Fenty Beauty paved the way for future beauty brands, including hues that have been ignored in the past, known as the "Fenty Effect." The Diamonds singer then expanded her beauty empire in 2020 with the launch of Fenty Skin, an inclusive skin-care line available for all.

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Pattern Beauty by Tracee Ellis Ross

What did we do in this lifetime to deserve the multi-talented superstar known as Tracee Ellis Ross? The actress developed Pattern Beauty to celebrate Black beauty, allowing women to embrace their curly locks with products that work. The hair care line suits those with "curly, coily, and tight-textured hair."

Beauty Brands Tracee Ellis RossBeauty Brands Tracee Ellis Ross
Instagram via @traceeellisross

"Pattern is an extension of a story that I've always told through all the characters that I've played," she explained to Allure. "It's about taking up space. It's about being who you are and being supported in that, and being loved for that. For that exact thing, that is who you are."

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Victoria Beckham Beauty by Victoria Beckham

She first may have been Posh Spice, but we might as well call her Beauty Spice! The pop-star legend and fashion extraordinaire expanded her empire into beauty, where she promises her clients a "better brighter future" with "clean ingredients, responsible sourcing, and sustainably-minded designs."

Beauty Brands Victoria BeckhamBeauty Brands Victoria Beckham
David M. Benett/Dave Benett via Getty Images

The company promotes a "V-Standard," their way of pledging to their clients "true luxurious performance in clean beauty" with their products. In just a few short years, Beckham has developed an elegant, wide-range product line that has already been deemed a modern classic.

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Le Domaine by Brad Pitt

Maybe Brad Pitt isn't the first name we think of when it comes to beauty brands, but don't let that gorgeous face fool you. The actor recently came out with his first-ever skincare line, Le Domaine. The wine-inspired skincare line was inspired by his love for the fine beverage, with antioxidants from grapes as the secret ingredient.

Beauty Brands Brad PittBeauty Brands Brad Pitt
 James Devaney/GC Images via Getty Images

In fact, Pitt doesn't want to be labeled as a "celebrity brand" at all. "It is an anti-aging cosmetics range for every man and woman. I love the idea of a genderless line," he said in a press release. A proud winery owner, Pitt decided to create Le Domaine using the "organic cycles of nature," aka the grapes from his vineyard!

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Rhode Skin by Hailey Bieber

Upon its initial launch last year, Hailey Biebr's skincare line, Rhode Skin, sold out in ten minutes. How did she do it? Bieber herself is known for rocking the "clean girl" aesthetic, so when she announced she was dropping her very own beauty brand, it was no surprise everyone wanted to get their hands on whatever she was using!

Beauty Brand Hailey BieberBeauty Brand Hailey Bieber
Instagram via @haileybieber

The brand debuted with three products, Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment, all of which she uses and claims are key ingredients to her daily routine. "I'm definitely a less-is-more kind of gal," Bieber told Allure.

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Honest Beauty by Jessica Alba

Launched in 2015, Honest Beauty is just one sector of Jessica Alba's wellness brand, The Honest Company, which she created a few years prior in 2012. The brand's primary goal is to promote clean beauty, promising its clients they are releasing sustainable products without using over 2,500 "sketchy ingredients" seen in other brands.

Beauty Brand Jessica AlbaBeauty Brand Jessica Alba
Instagram via @jessicaalba

Users can go onto the Honest Beauty website and take a skincare quiz to find out which products will "help you reach your #skingoals." Love that! It's no surprise Alba's beloved brand is home to some of our favorite makeup and skincare products, including the award-winning, extreme-length mascara and lash primer.

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The Outset by Scarlett Johansson

As someone who has struggled with acne for much of her life, Johansson's decision to create The Outset was personal. "I had such problem skin for such a long time," she told Allure during her brand's launch. "This project, to me, was not a vanity project," she added.

Beauty Brand Scarlett JohanssonBeauty Brand Scarlett Johansson
 Vivien Killilea via Getty Images for American Cinematheque

She curated the consciously clean skin-care line to "prove that gentle, barrier-nourishing products could deliver amazing results." The actress signed off on the products promising her audiences it could work "because it works for me." The Outset won this year's Readers' Choice Beauty Expert award from Allure.

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OAM Skin by Ciara

Ciara dreamed of building a beauty brand, and that's exactly what she did. "I had a vision for things that were important to me to check off on my dream list of things to accomplish," and "this was one of them." Ciara intentionally centered OAM Skin around vitamin C, which "helps to protect" and "correct" the skin.

Celebrity Beauty Brands CiaraCelebrity Beauty Brands Ciara
Instagram via @ciara

The singer told Allure that vitamin C also helps to "prevent" future skincare issues. "You need that vitamin C to give you that glowing skin that we're always looking for." The line is complete with five products, including the 2023 Good Housekeeping Beauty Award-winning brightening serum.

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Sienna Naturals by Issa Rae

Anything Issa Rae touches turns to gold! The comedian has decided to try her hand at a new talent, and well, to no one's surprise, it's fabulous. As the co-owner and face of the haircare line, Issa Rae emphasizes the importance of healthy ingredients found in Sienna Naturals and what these ingredients can do for your hair's health.

Beauty Brands Issa RaeBeauty Brands Issa Rae
JC Olivera/WireImage via Getty Images

The company's CEO, Hannah Diop, originally began Sienna Naturals because she felt there was a gap in the market for textured hair products. After years of research and testing and Issa Rae's sign-on as co-founder, Sienna Natural has developed a healthy haircare brand for all textured hair types promising "clean technology."

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GXVE by Gwen Stefani

For as long as we can remember, Stefani has been known for her signature red lip, and now fans can have their very Stefani staple at home. After four years of development, Stefani announced GXVE, a beauty brand based on her passion for makeup. "Before the music, it was makeup," the No Doubt singer said.

Beauty Brands Gwen StefaniBeauty Brands Gwen Stefani
Instagram via @gwenstefani

GXVE, pronounced give, was created by Stefani "for the community of creative people who love makeup and find their inspiration there." The collection includes vegan and cruelty-free eye makeup, face products, and, of course, an entire range of lipsticks, liners, glosses, and more.

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Anomaly by Priyanka Chopra Jonas

Made from sustainable packaging, Anomaly is vegan, cruelty-free, and completely affordable! "I saw a gap in the market for affordable, clean, and sustainable haircare, especially at an affordable price point, and so for the past year and a half, I've poured my heart into bringing this brand to life," she wrote on her Instagram.

Beauty Priyanka Chopra JonasBeauty Priyanka Chopra Jonas
Instagram via @priyankachopra

Emphasizing using clean and sustainable products, Jonas adds, "You shouldn't have to choose between what works or what's good for you or the planet." The packaging is made from 100% plastic trash, and all her products cost only $5.99! That's right, everyone, six bucks. Run, don't walk!

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EleVen by Venus by Venus Williams

The former World No. 1 and seven-time Grand Sam singles championship created EleVen by Venus to give women activewear that makes them feel good and look good! The brand initially began as an activewear company but slowly shifted into the world of wellness and beauty.

Beauty Brands Venus WilliamsBeauty Brands Venus Williams
Instagram via @venuswilliams

Based on her personal struggle to find the right sunscreen that doesn't leave a white cast, Williams teamed up with Credo Beauty to develop the ideal lightweight facial sun serum with SPF 30+ that can be used daily. "This [line] leaves no white cast, and, of course, it's universal for every skin tone and complexion," she shared.

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Goop Beauty by Gwyneth Paltrow

Who hasn't heard of Goop? Paltrow created the lifestyle and wellness brand in 2008 with weekly e-mail newsletters, and slowly it turned into an entire lifestyle empire. In 2015, the actress introduced her skincare line, Goop Beauty, which also expanded over the years.

Beauty Brand Gweynth PaltrowBeauty Brand Gweynth Paltrow
Instagram via @gwynethpaltrow

With over 50 products made by Goop Beauty, the brand has enlisted other top-selling and trusted beauty brands as well as sold on their website. The beauty mogul herself often talks about which of the products are her favorite at the moment, providing helpful tips and tricks to her followers.

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About-Face by Halsey

Designed to bring out one's creativity and individuality in the everyday makeup routine, About-Face debuted in 2021 with a range of colorful and bold highlighters, lip products, and eyeshadows. In an interview with Byrdie, the singer shared that she is "very sensitive" over what goes on her face, so creating a clean line was vital.

Celebrity Beauty Brands HalseyCelebrity Beauty Brands Halsey
Instagram via @iamhalsey

After years of blending together makeup and trying out different brands, Halsey took matters into her own hands as an artist to create makeup that was both fun and sustainable. The whole process was done out of her "love for the art" and dedication to making About-Face a place for everyone.

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Flower Beauty by Drew Barrymore

Barrymore was one of the first to introduce the world to a celebrity beauty brand, Flower Beauty. Launching in 2013, the talk show host created a makeup brand with products that are cruelty-free, stylish, and affordable. And now, as they celebrate ten years, they are embracing a "fun, silly, and realistic" brand for all.

Beauty Brands Drew BarrymoreBeauty Brands Drew Barrymore
Taylor Hill/FilmMagic via Getty Images

"Our passion is creating cosmetics and tools that not only make life easier and more fun but look and feel amazing," according to the brand's mission statement. Flower Beauty emphasizes makeup that everyone can have fun with at an affordable price.

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