Chanel Beauty Launches 'No.1,' a New Holistic Collection


| LAST UPDATE 01/06/2022

By Lia Thomson
chanel beauty new collection via Instagram

2021 was a big year for the luxury brand Chanel, as it marked 100 years since the release of their now-iconic scent No. 5. It looks like now the fashion house is looking to vamp up the company with an entirely new collection: No.1 de Chanel. Here's everything you need to know.

The idea for a new line was inspired by Gabrielle Chanel's original holistic approach: "From its very beginnings, Chanel anticipated the future, seeing beauty according to the vision inherited from Gabrielle Chanel: there is no duality between the mind and the senses, no distinction between reason and sensitivity, no separation of the body and the emotions," they noted. The collection's goal was to focus on more simplistic, clean, and sustainable products. Around 80% of the bottles were formed out of recycled glass, and all the caps were made out of recycled or bio-sourced materials. Chanel even gave The Revitalizing Cream a refillable option for customers!

chanel beauty N1 launch
margiemoiselle via Instagram
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But, eco-friendly packaging isn't the only new thing N° 1 de CHANEL line has: this will be the first-ever Chanel line that has items from each beauty category - from skincare to makeup, and of course, a fragrance. There will be 9 total products for the skin: a foam cleanser, serum, revitalizing face and eye cream, and a serum-in-mist. For the makeup gurus, they'll be a lip and cheek balm available in 6 different shades and a skin-perfecting foundation. The main ingredient found in the items is the red camellia flower. The flower has anti-aging benefits in skincare by promoting new cell turnover. It also provides a refreshing floral scent for the main star of the show, the No.1 de Chanel L'Eau Rouge fragrance. 

Chanel has done it again, with beautiful new products, and eco-conscious packaging - what else could we ask for? Well, believe it or not, there's more! The lavish company used neuroscience to ensure each product make customers feel good. According to Chanel's research, their studies found that the Revitalizing Serum induced 94% positive emotions in participants. Chanel's International Innovation Research and Development VPL, Natalie Volpe explained to Cosmopolitan, "The most exciting thing for me is the holistic approach we have developed in this range because our ambition was to be able to bring visual and physical benefits — but was also benefits to your spirit." Okay, we're running over to ASAP to snatch these products.

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