It seems like nearly every celeb has created their very own beauty brand, whether it be a collection of makeup products or their very own skincare line. And now, it looks like Hailey Bieber is ready to hop on that bandwagon. Because, after all, she is the queen of dewy skin. Luckily for her fans, the model will soon be dropping Rhode, a company that will focus on creating various products to help us achieve that glowy, "glazed donut" skin. Here's everything we know so far about the brand.
For a while, Mrs. Bieber has teased her Instagram followers with various posts where her skin just looks like *chef kisses* promoting her upcoming skincare line. More recently, she spoke with Allure during her May cover, to reveal exclusive details about Rhode Brand. "The market is so busy and so saturated. And I've had to, obviously, have the confidence in myself and in our brand to really feel it's going to be something refreshing and different," the 25-year-old confessed.
On April 7th, Hailey posted a series of photos on her IG where she not only revealed the company logo but also dropped the release date. The skincare line will finally be available to purchase this Summer, she shared by captioning the images, "see you in June!" It's safe to say we are very excited to get our hands on these products.
While back in 2019, Hailey trademarked the name Rhodes with the idea of a line that will feature makeup, skincare, hair products, fragrances, and more, the first drop will be focusing on hydrating items. “I was ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range. And I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well," Hailey shared. And the best part of it all? All the products are set to be priced below $30! While we wait, we'll be constantly stalking Hailey's gram to admire that dewy skin! Don't forget to check out Rhode Skin when it finally drops. Stay tuned for more deets!