Almost every day, it seems we are being told a different product is the new go-to skincare trend. From retinol to vitamin C, they all promise to be the skin-fixing wonder we need them to be. But while the majority of them turn out to be a bitter disappointment, one that has recently received more positive attention than most is niacinamide. Claiming to be a suitable fit for every skin type and a yielder of fast results, it almost seems too good to be true. We're investigating the who's, what's, and why's of this apparent skincare miracle...
Pfeffer Sal's founder explains that "niacinamide is a form of vitamin B3. Vitamins from this group are particularly famous for their soothing and healing properties." Paula's Choice founder Paula Begoun insisted that the hype around the product is backed up by facts, telling Elle that "niacinamide has so many ways to help skin it's mind-boggling." She added, "extensive research has shown niacinamide works to protect skin from environmental damage and also prompts the production of collagen and hyaluronic acid. It improves hydration, reduces signs of aging, diminishes enlarged pores, and significantly lessens skin discoloration."
One of its most exciting features seen in the studies is its ability to clear up acne inflammation on the level seen by only prescription products. By helping to control sebum production in the case of oily skin, it works to balance out the pores and diminish hyperpigmentation. All in all, Begoun explains that niacinamide can do what it does because of its "powerful antioxidant properties." It's also able to communicate with skin cells, instructing them to reproduce in the healthiest way.
Unlike other trendy skincare products, niacinamide is for everyone. Regardless of skin type or age, it's sure to fix your skincare issues, whoever you are. That being said, certain serum forms are better suited to specific skin types. For oily, clogged skin, opt for a water-light serum. For dry skin, grab a moisturizer or hydrating toner which contains a lower dose of niacinamide. It's also important to remember that it's not powerful to act on its own entirely and should still be applied with SPF for complete skin protection!