NYFW Sees a Revival of 90’s Beauty Trends


| LAST UPDATE 09/12/2022

By Christiana Holland
NYFW 2022 90s Makeup
Arturo Holmes for NYFW: The Shows via Getty Images

New York Fashion Week 2022 has commenced: another week-long project filled with only the latest fashion and beauty trends for buyers, the press, and the public. Designers are stepping out for the second time this year to show what's hot and what's not. This time, things are getting a little nostalgic with 90s makeup! Let's check it out.

Between September 9th - 14th, fashionistas and beauty therapists will take notes day and night. While hot pink, electric blue, and pastels have been established as the fall colors this year, three major designers have added a grunge look to makeup. The 90s trend has appeared in many collections. Maybe the "underdone" look is exactly what we needed! Designer Jason Wu incorporated his "90s cool feel" into his model's makeup and clothing. He instructed lead makeup artist Diane Kendal to go for a "thick, black smudge of eyeliner across the lids" and use "fingers to smudge it up a bit." Adding a gold shimmer in the inner corner for a "90s feel," he channeled the inner Jenny Humphry after season 1. Wu's secret weapon to strangely maintain the smudge was his tinted moisturizer, CC cream, and a brush of Blush Trio in Sexed.

Jason Wu NYFW Makeup
Jamie McCarthy for NYFW: The Shows via Getty Images
Advertisement - Continue Reading Below

Brazilian designer PatBo also exaggerated a smokey cat-eye look. But, with the help of Stila's Global Beauty Director, Charlie Riddle, a little streak and gloss action with a shimmering eye and subtle flick did just the trick! Using Stila's Stay All Day ArtiStix Graphic Liner, Riddle used the liners colored Hustle and Tango for an easy cat-eye effect. By smearing the "charcoal pigment," the gradient combined created the perfect dusty appearance. If you're trying to let people know you have been out all night partying but still managed to keep your makeup intact, this is the look for you. Last but not least, the Proenza Schouler collection involved a "tanned, glowing skin, bold brows, and a contoured, defined eye" look. This was more of a fresh-faced/no makeup, makeup look. The clean girl aesthetic was finished off perfectly with slicked-back hair. If anyone was going to portray the low-maintenance look, Kendall Jenner was the perfect fit. Nothing can go wrong with a 90s lazy day makeup hack, especially for those effortless but effective looks.

Just like fashion, the 90s makeup style was bound to return. Whether we slip on our baggiest jeans and old-school Jennifer Aniston sweaters or imitate Drew Barrymore's teenage dirtbag years, these 90s makeup trends are what we've been waiting for! As NYFW continues, we can only wonder what other eras will be having a comeback this fall. Stay tuned!

Advertisement - Continue Reading Below