The Rise of Fragrance Dupes


| LAST UPDATE 03/04/2023

By Alyssa Williams
Fragrance Dupes Zara Viral
@bakedglamvanity via Instagram

The rise of fragrance dupes is just getting started. At its core, these perfumes are nearly identical to our favorite scents - but sold for a fraction of the price! Lucky for you, we're here to let you in on the best deals. That's right, keep scrolling.

One such brand is Dossier, founded in 2018 by Sergio Tache. Dossier makes perfumes inspired by high-end scents like Baccarat Rouge 540 by Maison Francis Kurkdjian. The company's Ambery Saffron perfume, which costs $49 per 50-ml bottle, claims to be inspired by Baccarat Rouge 540, which retails for $325 per 70 ml. Alt Fragrances and Lazy Royal are two more examples of brands that sell lower-priced scents inspired by luxury creations!

Dupe Perfumes Baccarat Rouge Dossier
@laurenmarionxo via Instagram
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Dupe brands can exist because fragrance formulas are not protected by copyright. This means that any company can create a scent that smells similar to another without infringing on any legal rights! However, critics argue that these brands undermine the hard work and expertise of perfumers who create unique scents through years of study and research. As Yosh Han, creative director of fragrance house Scent Trunk puts it: "Dupes are the equivalent of fast fashion." In other words, they prioritize affordability over originality and quality. Critics argue that this devalues the work of perfumers who have spent years honing their craft and developing unique fragrances. Despite this controversy, dupe brands remain popular with consumers who want to smell good without breaking the bank. They offer an attractive alternative to expensive designer fragrances while still delivering quality scents at affordable prices. Dupe brands like Dossier explicitly lean on consumers' awareness of well-established luxury brands and claim to sell nearly identical products stripped of expensive packaging and marketing.

It remains to be seen how the perfume industry will respond to this trend in the coming years. Brands are looking at an opportunity to reach new audiences with similar fragrances at lower price points. Regardless of where you stand on this issue, it's clear that fragrance dupes have made quite an impact in the industry over the past few years and show no signs of slowing down anytime soon! Check out Zara's here. And stay tuned for more hacks.

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