Selena Gomez's Rare Beauty Launches New Eye Collection


| LAST UPDATE 07/02/2023

By Alyssa Williams
Selena Gomez Beauty collection
@selenagomez via Instagram

Hey there, beauty lovers! It's time to get excited because Selena Gomez's Rare Beauty has just announced three new eye products. And trust us, you'll want to add these to your makeup collection ASAP!

The singer and mogul gave fans a sneak peek of the new launches on Instagram, revealing that they will be available exclusively at on July 6th, as well as for our UK friends. But what's all the fuss about? Well, let us break it down for you. Rare Beauty is all about self-expression and self-acceptance, and this latest collection is no exception. As Selena herself put it, "It's not about how you look but how you see yourself. Love what you see."

Selena Gomez Rare Beauty
@selenagomez via Instagram
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So, without further ado, let's dive into the new products. First up is the All of the Above Weightless Eyeshadow Stick, a cream-based eyeshadow stick that can do it all. It's perfect for lining, shading, smoking out, and highlighting your eyes with ease. Plus, it comes with a sharpener! You'll have six shades to choose from, including soft pink, champagne, rose taupe, copper, burgundy, and bronze. Next is the Perfect Strokes Longwear Gel Eyeliner, a gel-based eyeliner that glides seamlessly along the skin and waterline. You'll have three colors to choose from: classic black, brown, and burgundy. Finally, the Brow Harmony Precision Pencil is an eyebrow pencil that will give you the most natural-looking brows ever. With six shades to choose from, you're sure to find the perfect match for your hair color.

And let's not forget that Rare Beauty has been expanding its shade range this year. They listened to feedback from fans and dropped three new bronzer shades, including a deep bronze, a medium brown, and a soft tan. We love seeing beauty brands like Rare Beauty making inclusivity a priority, and we can't wait to try out these new eye products. So mark your calendars for July 6th and get ready to show off your self-expression and self-acceptance with Rare Beauty!

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