This Viral Beauty Brand Has Finally Come to the US!


| LAST UPDATE 05/23/2022

By Peral Simons
Sunnies Face, Lipstick Fluffmatte
Stock Photo via Getty Images

'Sunnies Face' is the brand on everyone's lips - literally and figuratively. The Filipino beauty brand, which broke the internet with its release in 2018, has been making waves in the beauty industry with its Fluffmatte lipstick range. Within weeks, the brand was selling one tube of the lipstick every thirty seconds in the Philippines, and people across the globe were doing whatever they could to get a hold of it. After much campaigning on behalf of the consumers, Sunnies Face is coming to the US. So what's all the fuss about? Here's what to know.

As with most beauty trends nowadays, the buzz began online. Influencers and beauty bloggers were testing out the hyped-up lipstick range, described by the brand as a "weightless modern matte lipstick [that] delivers instant, high impact color in just one swipe." They were not disappointed as many praised its hydrating matte formula for its smooth application and appearance. Additionally, they were in awe of the long-lasting and pigmented color that does not crack.

Sunnies Face, Best Lipstick
@sunniesface via Instagram
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The brand made history as one of the first brands catered toward Southeast Asian skin. Noticing this gap in the market, co-founder Georgia Wilson set out to fill it. "Living in the Philippines, we saw the need for a beauty brand that was inclusive of Southeast Asian skin tones," she told Glamour. Furthermore, she believed this launch location was the best way to ensure they could offer shades for all skin colors, which contributed to their widespread popularity. "When we were testing our lipstick shades, we didn't realize that developing it in the Philippines was perfect because we were in this cultural melting pot of different nationalities. It was the perfect way to develop truly universal colors," she told

Wilson insists they would not have been able to bring the brand stateside if it hadn't been for the support of the Filipino community, who helped to sell out the brand's lipstick range in ten minutes and blast it into worldwide fame. Additionally, she acknowledges the work of celebrity make-up artists who included the products in their looks for Alexa Demie, Chloë Grace Moretz, and Kate Bosworth. Since May 11, the products have been available for US customers on Fifteen shades of their Fluffmatte range are on sale, retailing at $16 per tube. Run, don't walk - supplies are unlikely to last!

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