Grab the Kleenex While We Explain TikTok’s “Crying Makeup”


| LAST UPDATE 10/26/2022

By Peral Simons
Bella Hadid Crying Selfie
@bellahadid via Instagram

For anyone feeling a little fatigued by all the perceived perfection circulating the world of social media, this one is for you. For the first time in a long time, TikTok is celebrating our inner humanity - encouraging us to show ourselves off as the multi-dimensional humans we all are! Rather than posting over-edited pictures where life seems perfect, there has been an influx of crying selfies. People are showing off their genuine emotions, red eyes and all - and we're loving the vulnerability. For those who want in on the trend but can't seem to form the tears, we introduce the 'crying makeup' tutorial. Yep, that's right - no real emotion is necessary!

In a now-viral Instagram video, makeup artist Zoe Kim Kenealy demonstrated how we can all achieve this vulnerable yet beautiful look, made popular by the likes of Bella Hadid, Nicola Peltz Beckham, and Lizzo. "This one is for the unstable girlies," she told her followers. "you know how we look good when we cry? Well, if you're not in the mood to cry, this is how to get the look with makeup." 

Crying Makeup Tutorial Trend
@queengyeon via Instagram
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Starting with the lips, she explained the goal is to have a "puffy soft lip." Applying a rusty-pink lipliner, she blurred the edges with a brush and then went back in with a more neutral liner. Next, she applied red blush to her eyes, under her eyes, cheek, and nose - perfectly giving off that 'red-faced' look. To portray that "glisten in her eyes," Zoe swiped some liquid glitter shadow under her eyes. Finally but certainly not least, she added About Face's Vinyl Effect Eye Gloss in all the key spots. From the lips to her cupid's bow, it was giving wet face perfection. 

@zoekimkenealy #greenscreen crying makeup look tutorial 😅 Can I go as a crying person for Halloween or is that not a thing #cryingmakeup #tearmakeup #cryingeyes #makeupforhalloween ♬ Show Me How (Album V) - Men I Trust

Alongside the rise of this trend and viral tutorial, a conversation has been started over its validity. Does everyone feel prettier when they cry? While some agreed, others laughed at the concept - saying they are jealous of those who do. Either way, this rising trend cannot be ignored, as multiple approaches and tricks are being shared online. Don't be surprised if you see a wide array of your friends dressed up as 'crying people' for Halloween!

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