What is TikTok's Latte Makeup Trend?


| LAST UPDATE 07/11/2023

By Alyssa Williams
latte makeup trend TikTok
Marlon Schmeiski via Pexels

We’re diving into the latest makeup sensation sweeping the app - #lattemakeup. This bronzed look has already garnered over 20.6 million views and is stirring up quite the buzz.

Unlike other TikTok trends like the blueberry milkshake nails or the vanilla girl aesthetic, which have been critiqued for their exclusivity and lack of diversity, latte makeup is a breath of fresh air. This trend is all about inclusivity, thanks to its neutral palette that complements a range of skin tones. The brainchild of this trend, Rachel Rigler, emphasizes throughout her tutorial that perfection isn't the goal here. Instead, it's all about embracing your unique features and having fun with it. Since Rigler’s original video, countless content creators have jumped on board, adding their own personal twist to the coffee-inspired look. So what exactly is 'latte makeup'? It's all about sun-kissed tones that are "warm, bronzy, milky, and effortless". Rigler explains it as a blush-free, colourless look that relies solely on bronzer. Sounds intriguing, right? Ready to try it out? Here’s how you can achieve the 'latte makeup' look. Rigler recommends using a small amount of tinted moisturizer for minimal coverage. She also advises against applying base makeup on the nose and center of the face to maintain a natural look. After prepping your lids with some of the same tinted moisturizer, apply a brown liquid eyeshadow and diffuse it with a fluffy brush. Add a warmer shade of brown powder eyeshadow, and finish off with a subtle shimmer on the upper lid.

makeup latte trend TikTok
cottonbro studio via Pexels
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Next up, it’s time for bronzer. Stripes of warm cream bronzer go along the tops of your cheekbones, temples, hairline, and from your ear to your jaw. Blend, blend, blend! Use a beauty blender, brush, or even your fingers. Follow this up with a touch of concealer in a shade close to your skin tone. Apply it on your forehead, under eyes, around the nose, and chin. Blend it in with a damp beauty sponge. Set your concealer with a light dusting of translucent powder and layer your cream bronzer with powder bronzer.

Back to the eyes, apply matte brown eyeshadow to the outer two-thirds of your lower lash line. Rigler uses a cream eyeshadow stick but insists that regular eyeshadow works just as well. Add some dark brown eyeshadow to the upper lash line, a brown eyeliner to the waterline, and finish off with a coat of mascara. For the lips, Rigler suggests neutralizing any pink or red tones by dabbing on any leftover makeup from your beauty blender. Line your lips with a nude liner and top it off with a clear gloss. And voila! You're rocking the latte makeup look.

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