Kendall Jenner Launches Her New "Hand-Crafted" Tequila Brand

Demian Schmitt

celebs /
gareth cattermole via getty

Entrepreneurship is certainly a strong point for the Kardashian-Jenner fam. Our latest proof of that is none other than Kendall Jenner and her launching of the 818 Tequila brand. The brand, which was kept undercover for a long time, was released on TikTok and Instagram with a video of Kendall drinking a cool shot

Kendall Jenner Tequila
Jamie McCarthy via Getty

Jenner took to her social media on the 17th of Feb, confirming that she is behind start-up spirits brand 818 Tequila. “For almost 4 years, I’ve been on a journey to create the best-tasting tequila,” she wrote alongside videos of tasting and parties with her friends. "After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions, anonymously and WINNING... 3.5 years later I think we've done it!"

The reality star was referring to her winning the title of best Reposado Tequila at the World Tequila Awards. She enrolled the brand anonymously as part of her hush-hush campaign which has teased her internet fans into a frenzy of theories. Regardless, she came out as being the brains behind the 818 brand and opened a new Instagram page for it, already garnering 275 thousand followers.

Mama Jenner has also taken to her social media to show the world how proud she is of her daughter. “Kenny! I am so so proud of you and the years of work and love you’ve put into @drink818!! So excited for this!!!” Kris, like any other good business manager, set out to promote her daughter's new brand. “Everyone go follow @drink818 NOW!!” she added. Kendall's sisters also took to their Instagram and Twitter accounts to show support for the 25-year-old; “KENDALL!!!!! yes!!! i’ve seen all the hard work and LOVE you’ve put into 818!!! and u did it .. the best tequila !!! proud of u.” Wrote little sister Kylie

Kendall Jenner Pink Tequilla
Don Arnold via Getty

Kendall is seemingly keeping up with the selected few in the celebrity world who have joined the spirit business. With George Clooney managing to sell out his Casamigos brand for a total of almost 1 billion dollars, we have high hopes for what the 25-year-old has for us in-store.