Inside Taylor Swift’s Ticketmaster Disaster


| LAST UPDATE 11/21/2022

By Christiana Holland
Taylor Swift Ticketmaster Tour
Amy Sussman via Getty Images

Our hearts go out to all the Swifties out there. In a recent Ticketmaster malfunction, all ticket sales were canceled due to an abnormal influx of buyers. The high demand caused the website to crash - and now fans are scrambling for a seat at one of Tay's shows. Here's what we know.

On November 14th, Swift's latest tour, 'The Eras Tour,' began its sale of tickets. The All Too Well singer was ecstatic and wrote she was "feeling like the luckiest person alive... I can't WAIT to see your gorgeous faces out there." Yet, due to an incredibly high demand of eager concert-goers, Ticketmaster crashed. While fans had purchased pre-sale codes on a first come, first serve, it didn't take long before purchases were rejected. Fans immediately took their anger to Twitter, complaining about verification, while others tagged the ticket site personally. Yet, Ticketmaster addressed CNN Business, claiming the site was not down. It was a Taylor ticket travesty. 

Taylor Swift Ticketmaster Eras Tour
Zhang Hengwei/China News Service/VCG via Getty Images
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Fans were seeing red. The unwanted delays, the frozen screens, it was madness. To think things couldn't get crazier, they did. Ticketmaster couldn't handle the situation and terminated ticket sales. While some lucky ones secured tickets to the Tour, it was not long before they were being re-sold on alternative websites for thousands. On Stubhub, tickets were being listed from $350 up to a staggering $21,600! Things started to heat up when Arizona floor tickets started at $17,010, while Atlanta raised the bid even further, asking for $35,438. According to CNN Business, a Stubhub representative reported this was "an indication of demand or what the market can bear." While Ticketmaster tweeted, "We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets," and this was not enough. Taylor followed through on IG, apologizing and explaining she previously checked with the site to see if they could "handle this kind of demand," and she was "assured they could." She continued, "To those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us to get together and sing these songs." Although, Ticketmaster was quick to clap back with help from The Department of Justice, saying it "takes its responsibilities under the antitrust laws seriously."

Ticketmaster quickly added its two cents, claiming its innovative technology is still up to a standard higher than any other company. Still, the Anti-Hero artist made it clear she will do whatever it takes to have her fans share an experience altogether. You heard the girl - stay tuned.

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