"On October 3rd, he asked me what day it was. It's October 3rd." Nineteen years have passed since we heard Cady Heron and Aaron Samuels' throwaway exchange for the first time in Tina Fey's 2004 film Mean Girls. However, this casual dialogue became far more than a disposable line in a movie filled with quotable lines. October 3rd became 'Mean Girls Day'; a day for the fans of rom-coms, members of the House of Glen Coco, and girls who will look for any opportunity to whip out their favorite pink outfit - without sweatpants, of course.
To celebrate the annual event on the film's 19th anniversary, Paramount has beaten pirates at their own game by uploading the Mean Girls movie to TikTok in 23 clips. In the past few months, there has been a dramatic rise in uploading entire films to social media platforms like TikTok and YouTube in small clips to avoid getting flagged for copyright. Rather than letting the bootleggers upload the movie from them, Paramount, the current copyright owner of Mean Girls' IP, uploaded the entire 107-minute-long film themselves. Paramount is obviously the most 'grool' studio of them all. All you need to watch it is access to a phone, reasonable WiFi, and a free account through TikTok.
Paramount may be fetch for their decision to upload, but it's not the first studio to make its content available online for free. In late 2022, HBO Max and SkyTV uploaded the first episode of their Game of Thrones prequel series House of the Dragon for US and UK audiences. Earlier this year, Apple TV+ uploaded the first episode of the first episode of Silo on X following Elon Musk's decision to increase the upload time and GB limit from 60 minutes to 2 hours and 2GB to 8GB, respectively. While some studios have taken advantage of changes like this on X (formerly Twitter), it's given users the wriggle room to illegally upload full movies to the app. In April of this year, one X user uploaded the entire Super Mario Bros. movie, amassing over 9 million views as it slipped by X copyright regulators.
Even though studios are starting to act more like video pirates, fans of Mean Girls can sigh relief as Paramount's upload of the hit film meant they didn't have to sign up to yet another streaming platform. The better question is: how will they top this next year on the film's 20th anniversary?