It's no secret that the Super Bowl halftime show is many people's favorite part of the event, and last night, The Weeknd definitely stole the show. The artist even invested millions of dollars into the production to make the futuristic-looking set as memorable as possible. Since the world's been missing out on great live music over the last year, The Weeknd did his best to transport viewers back to the days of enjoying live performances.
The Weeknd, whose real name is Abel Tesfaye, kicked off the show with his hit song Starboy and wowed the crowd in a sparkling red blazer. There certainly weren't as many fans at this year's Super Bowl, so the artist used this to his advantage. Since there were so many empty seats, The Weeknd took over nearly the entire stadium and even performed in the stands.
Later in the show, he performed Blinding Lights, surrounded by an army of dancers dressed just like him, plus an orchestra in the background. The dancers were all dressed in red and had bandages covering their faces to mimic what The Weeknd looked like recently. Before taking the stage, The Weeknd explained that he wanted to make this year's halftime show extra special since people have been stuck at home for such a long time.
"We've been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl," he revealed. Earlier this year, Todd Kaplan, Pepsi's Vice President of Marketing, shared, "After a year that's largely been void of live music, we can't wait to watch The Weeknd transform the world's biggest stage with his limitless talent ad creativity." And that's precisely what he did; He began planning the details of his performance in September of 2020.
The Weeknd promised that the "cinematic experience" would specifically be designed to make viewers feel like they were watching him in person when the majority were sitting with their feet up on their living room couch. So, do you think his performance at Super Bowl LV lived up to the expectation?