With Renaissance making waves in the music industry, Beyoncé is not looking for a time-out. On the contrary, she's looking for the next industry to conquer, and by the looks of these photos, it seems she's found it! Dripping in the finest, most glamorous jewels around, Beyoncé and Tiffany & Co. are announcing their latest campaign, "Lose Yourself in Love" - "celebrating individuality, love, and universal connection." Here's everything you need to know about this exciting new collaboration...
"I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals," the Crazy In Love singer told ELLE. As a longtime ambassador for Tiffany & Co., Beyoncé clearly feels passionately about the jewelry company and everything it stands for. As she lays dramatically in an 18k gold necklace that took over 40 hours to assemble and polish, it's abundantly clear why.
Tiffany & Co.'s vice president of product and communications, Alexandre Arnault, discussed the crossover in a press release, which he described as an "exploration of fearless creativity." "Beyoncé is an inspiration to so many because she embodies these qualities," he gushed. "We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love." Our latest campaign is a fiercely elegant homage to the joy of being one's unapologetic self," reads the website's description. Alongside this, the singer is featured wearing all of the iconic Tiffany & Co. collections, such as Tiffany T, Tiffany HardWear, Tiffany Knot, and the recent Tiffany Knot.
The iconic jewelry brand recently launched a Tiffany Atrium social impact platform. It is believed the Carters will be involved, as they work together on the Tiffany & Co. About Love Scholarship Program, established by BeyGood and the Shawn Carter Foundation last year. As part of this scheme, Tiffany & Co. announced in 2021 that they would be donating $2 million towards art and creative student scholarships at Historically Black Colleges and Universities. Shop the "Lose Yourself in Love" campaign today at tiffany.com!