Danielle Bernstein Denies Copying Designs From Latina-Owned Comapny

Luna Dawson

fashion /

Influencer Danielle Bernstein, better known by her moniker We Wore What, is facing backlash after announcing that her brand would be selling facemasks that look very similar to ones made by Latina-owned small business By Second Wind.

Instagram account @diet_prada, who's known for calling out discrepancies amongst fashion brands, posted a side-by-side shot of Danielle's new masks next to By Second Wind's model.

The post included screenshots from an Instagram DM conversation between Danielle and the owner of By Second Wind, Karen Perez, who offered to send Danielle free samples of their masks. Just 3 days later, Danielle DM'd the owner again letting her know that she was also making masks for her line, complete with By Second Wind's signature detachable gold chain detailing.

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You’d think @weworewhat would have learned not to leave a paper trail by now. @americaninfluencercouncil founding member Danielle Bernstein announced today that her @shopweworewhat line would shortly be stocking linen masks adorned with a safety chain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a cute idea— and she appears to have lifted it directly from @bysecondwind , who began offering masks June 1st. On June 29, Danielle reached out to the brand via DM, and hustled some free masks. On July 2, she messaged again with a heads up... she was launching her own masks. Don’t worry, though, according to Danielle they’re not a copy! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Well, she finally showed them today and they’re nearly identical, from the linen fabrication down to the unique loop design at the sides to hold the chain. Not sure how this is helping to “sustain the integrity” of influencer marketing “for the ultimate benefit of society” as per the AIC’s goals, but at least there’s one bright side. After her carefree summer galavanting around the Hamptons, Danielle is finally wearing a mask. • #bysecondwind #wearadamnmask #wearamask #weworewhat #daniellebernstein #shopweworewhat #chain #sunglasseschain #accessory #mask #facemask #faceshield #granny #linen #overalls #neutral #asustainable #ecofriendly #receipts #papertrail #influencer #americaninfluencercouncil #blogger #fashion #ootd #wiwt #dietprada

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Danielle took to her IG story Tuesday morning to address the allegations, saying, "in the spirit of transparency, I wanted to let her know that I had already gone into production on linen masks with chains. Because wearing masks is so important right now, I definitely encourage you guys to check out her brand too."

Just a few hours later, Danielle returned to IG where she said that she had been receiving death threats. "A chain on a mask is not an original concept and I never claimed for that to be my own," she said.

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#wearamask 😷 Chic AF @thegreylayers #wcw

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