Is The Indie Trend Officially Back In Style?


| LAST UPDATE 01/13/2022

By Lia Thomson
vintage trend indie hipster
@amandasteele via instagram

We've seen Y2K fashion make a comeback with juicy sweatsuits and tiny handbags. But as that trend starts to die down, is the 2010's hipster era coming back to style? Keep scrolling...

For those who aren't familiar: in 2012, there was an uproar of the hipster aesthetic. "Hipsters" valued individuality and authenticity in their fashion choices, a more alternative style. But, the out-of-the-box approach to clothes soon became popular. American Apparel, Urban Outfitters, and thrift shops quickly became the place to get long tank tops, headbands, and high-low skirts. And although this Tumblr-esc fashion was in demand just a mere 10 years ago, it's already making its way back into our lives. There's been evidence of this all over TikTok. Users on the social media platform have become referring to American Apparel items as "vintage," and we all know how much Gen-Z loves older pieces.

vintage fashion trends hipster
@arei_oguma via instagram
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Ilia Espialidi, a video editor, explained, "Indie sleaze feels very vague but also super specific at the same time. It's American Apparel ads, flash photography, Urban Outfitters, Ed Banger records, Nylon magazine, and Myspace. I love how random and tacky it is." There have been some clues on magazine covers hinting at the "indie sleaze" style's return. On the November 2021 cover of Architectural Digest, Kirsten Dunst was seen rocking a pair of black ankle-length leggings under a boho-style dress. This outfit was seen everywhere in the early 2010s. 

@oldloserinbrooklyn Trend forecast: indie sleaze revival #trendcycle #nostalgia #tumblrfashion #indiekid ♬ Sex and the City (Main Theme) - TV Sounds Unlimited

That time period was also just before everyone and their mother had an iPhone or some kind of smartphone. Mark Hunter, an L.A.-based photographer, believes this was a crucial aspect of the aesthetic: "When you look at my photos, people look like they're having the best time of their life," he explained of Cobra Snake. "They're not focused on the phone in their hand or posing for the camera. They're living, basically." Today, everyone is constantly on social media. Hunter thinks this is why the style may be returning, "It was an organic, free-spirited time of not caring, which I think people crave," he explained. We've already started to see many TikTok'ers become more bold with their outfit choices - from various layers to sparkly scarfs. The hipster style is coming back, but will it stay? Stay tuned.

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