The First Ever “Influencer Thrift Store” Is Here


| LAST UPDATE 08/08/2022

By Lia Thomson
fast fashion influencer trends
@fiacavanagh via Instagram

Ahh… fast fashion: cute fashion finds that we love for a few weeks, and then bam they're out of style. And while we may keep the hot pink mini dress or the cheetah skirt in the back of our closet for a Halloween costume, let's face it, we probably won't ever wear it again. But now, sadly, fast fashion waste is at an all-time high - thanks to the ever-growing world of online influencers. Here's how an "Influencer Thrift Store" is on a mission to tackle this issue…

While we scroll through our feeds on Instagram, Tiktok, Pinterest, and more, we see tons of unbelievable outfits, each one cuter than the next. But let's be real, how often do you think these content creators are re-wearing the same things? For the most part, influencers snap a few amazing pics to get the shot, and that's it. The clothes will most likely be unworn and unused for a long time. Detoure, an online consignment shop, is ready to stop this problem. Don't worry - this doesn't mean your favorite Insta baddie will stop posting cute fashion inspo. Instead, the company wants to help influencers get rid of the clothes they may not wear anymore, in a sustainable way.

thrift store fast fashion
@fiacavanagh via Instagram
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The store, which describes itself as an "influencer thrift store," knows that trend cycling is a big part of the problem - because, after all, timeless pieces don't go out of style, but trendy ones are the ones we all want right now! Essentially, Detoure helps these fashion bloggers go through their closets and remove clothes (some even still have tags on them), and they resell them for a fraction of the OG price. "The way social media's going, influencers wear the clothes once for a photo, and then they never really wear it again," explained Detoure's founder, Meghan Russell. "And so what happens to the clothes then at that point?"

@maileminardi If you’re in LA, please for the love of thrift hit this 😭😭 #lathrift #lathrifting #vintagefind #thrifthaul #losangeles ♬ I Feel Funny - Justin Bieber

Detoure may have started this year, but they have already teamed up with 50 influencers and had a successful pop-up shop in Los Angeles just last month. The reason why so many love this idea is that rather than having to dig through a pile of old clothes (like in a regular thrift store), Detoure is organized and sets things up in a way that seems like shopping at Zara or Urban Outfitters. Take that with the added fact that most pieces are $5-20, and this "thrift shop" is officially a game-changer! Check it out here. (And thank us later!)

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