Kourtney Kardashian Barker Introduces Boohoo Line at NYFW

Fashion

| LAST UPDATE 09/19/2022

By Abby Wall
Kourtney Kardashian Barker BooHoo
Gotham/WireImage via Getty Images

Kim once referred to her sis as the "least exciting to look at" a few years ago, and well, she couldn't have been more wrong! Kourtney Kardashian was the talk of the entire town this year between her marriage to Travis Barker, total style transformation, and now her collab with Boohoo. The mom of three's latest business venture in the fashion world, collaboration, and ambassadorship with the online retailer, went viral after she debuted the collection during New York Fashion Week, and we can't get enough.

As per usual, NYFW is always full of surprises, and this year was no different. Kardashian Barker debuted the first of her two fashion collections with the brand during a show, displaying 46 limited-edition pieces. The line was designed with sustainability in mind while still provoking her personal style. The collection, "boohoo by Kourtney Kardashian Barker," consists of mainly recycled materials, regulated cotton sourced by Better Cotton, recycled sequins, and more, in addition to a few non-mixed materials as well. However, people had a lot to say about the influencer working side by side with a fast-fashion retailer due to the stigma around fast fashion being "bad for our planet," according to Kardashian herself. However, she collaborated with PrettyLittleThing back in 2017 and received no backlash, so she decided to move forward.

Kourtney Kardashian Barker Boohoo
Jamie McCarthy via Getty Images for Boohoo
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However, this time things were a little different. From the moment she took on the role of "sustainability ambassador" and accepted the partnership, people were accusing her and the company of greenwashing. "This which is when a company positions itself as being environmentally friendly in marketing but lacks eco-conscious practices," according to Vogue. Kourtney accepted the role knowing there would be "criticism in doing it," but believed in the collab and moving forward with "intention and purpose."

Despite the backlash accompanying Kardashians' latest fashion venture, the collection is live and affordable! From trench coats to athleisure, detachable coats, dresses, and more, the pieces are all under $107. So if you're looking to embrace your inner edgy but glamorous style, like Mrs. Kardashian Barker herself, check out the collection here.

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