MSCHF: The Viral Red Boots Taking Over Fashion


| LAST UPDATE 02/24/2023

By Alyssa Williams
mschf big red boot viral
@revengetwins via Instagram

Move over Crocs, there's a new shoe in town that is taking the fashion world by storm. The Big Red Boots by New York-based art collective MSCHF have recently become viral sensations and are being rocked by celebrities and influencers alike. Here's a look.

These oversized mid-calf boots boast a quirky, cartoonish design that has been compared to Japanese manga character Astro Boy and Nickelodeon's Dora the Explorer. Celebrities such as Janelle Monáe, Lil Wayne, Rich the Kid, Oklahoma City Thunder player Shai Gilgeous-Alexander, and influencer Wisdom Kaye have all been spotted rocking these bold boots. Wisdom Kaye even styled them with an Astro Boy-inspired outfit consisting of a sporty white jacket with red and black detailing, black asymmetrical shorts, and futuristic-looking sunglasses. The popularity of these boots can be attributed to their bold design language, which resonates with Gen Z audiences who value authenticity and unconventional ideas. MSCHF has tapped into this trend by creating products that push boundaries while still being practical enough for everyday wear.

mschf big red boot
@mschf.bigredboots_ via Instagram
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MSCHF's message behind these boots is clear - they aim to create products that stretch the aesthetic Overton Window towards the unreal. The blending of virtual and IRL aesthetics has resulted in chasing supernormal stimuli. In essence, MSCHF is creating products that blur the lines between reality and fantasy. These boots are not just any ordinary footwear; they represent a cultural shift towards embracing individuality and creativity in fashion. In today's world, where everyone wants to stand out from the crowd - Big Red Boots provide an opportunity for people to express themselves uniquely through fashion. The use of EVA material makes them lightweight yet durable enough for long-term use. Additionally, the shoes feature a comfortable foam sole that provides ample cushioning for your feet while walking or standing for extended periods.

@roguegarms Would u pay $350 for the mschf big red boots?🤔🚀 #mschf #bigredboots #rogue ♬ original sound - Shop Rogue with Emma!

So, if you're looking for a statement piece for your wardrobe that will turn heads as you walk down the street or attend events or parties - then look no further than The Big Red Boots by MSCHF. Available for purchase from February 16th at 11 am EST onwards for $350 - these boots could be just what your wardrobe needs to stand out from the crowd! With their unique design language and comfortable fit- these boots are sure to become one of your favorite pieces of footwear!

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