Quiet Luxury: The Sophisticated Way to Dress Like a Millionaire


| LAST UPDATE 11/13/2023

By Amelia Taylor
Quiet Luxury Gwyneth Paltrow
Image Press Agency / Alamy Stock Photo

If you're a fashionista, you've probably heard of quiet luxury by now. It's the latest trend in high-end fashion, and it's all about exuding wealth without being too flashy. Quiet luxury is all about classic silhouettes, neutral tones, and high-quality materials. It's the fashion that says, 'I have money, but I don't need to show it off.' For example, Gwyneth Paltrow knows a thing or two about quiet luxury. She showed up to court in a £3,900 ($4770) The Row coat, Celine boots, and a Loro Piana cashmere knit. That's right - she was wearing billionaire chic.

So, what's the difference between quiet luxury and regular luxury? For starters, quiet luxury doesn't involve big brand names or logos. Instead, it's all about investing in timeless pieces that will last years. Think Loro Piana, Brunello Cuchinelli, Jil Sander, The Row, and Max Mara. These brands are known for their high-quality materials, timeless designs, and subtle branding. But stealth wealth isn't just about wearing the right brands. It's also about understanding the unspoken rules of luxury fashion. For example, you'll never see a wealthy person wearing a logo-covered garment. Instead, they opt for classic silhouettes and understated elegance.

Quiet Luxury Street Fashion
@wenyiteong via Instagram
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Another key difference is that quiet luxury is all about fit. A well-tailored coat or pair of trousers is a much better investment than a trendy piece that will go out of style in a season. And importantly, quiet luxury is all about confidence. When you wear clothes that make you feel good, you'll naturally carry yourself with more poise and assurance. 

What can you do to dress in quiet luxury without the billions to back you? Rather than blowing all your money at high-fashion stores, opt for quality but low-cost stores like COS, Joseph, By Malene Birger, Massimo Dutti, and Theory. These brands offer high-quality clothes at affordable prices. Choose neutral colors and classic silhouettes. Black, white, navy, and beige are all timeless colors that can easily match other pieces in your wardrobe. Avoid anything too trendy or flashy, and focus on quality and fit over trends and branding. After all, confidence is the most expensive accessory you can wear.

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