When it comes to big fashion moments, Kim Kardashian knows exactly what she's doing. Never one to miss an opportunity for a high-profile campaign, the Skims founder set her sights big when selecting the models for her latest Valentine's Day collection. Like the rest of us, Kim was a huge fan of the recent series phenomenon, The White Lotus, and knew instantly its two scheming escorts were precisely what she needed. Featuring our two favorite Italians, Simona Tabasco and Bea Grannò, this campaign has got everyone talking...
"I watched The White Lotus and had to have my girls!'" Kim captioned a photo of the women dressed in the collection. "LAUNCHING JANUARY 26: THE @SKIMS VALENTINE'S DAY SHOP. It's back and sexier than ever, starring breakout stars and real-life best friends @SimonaTabasco and @BeaGranno together for SKIMS." The photographs, shot by Donna Trope, feature The White Lotus stars dressed in a range of pink and black lingerie sets. There is also a short clip of the girls whispering and laughing in front of the camera.
In a Skims press statement, both Tabasco and Granno reflected on the hugely exciting opportunity. "I love everything Skims stands for. To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding," Tabasco said. "Having the opportunity to work alongside my friend Simona and to experience our first global fashion campaign together is something very special," Granno agreed.
The response to the campaign has been just as Kim expected, with hundreds of campaign managers, media consultants, and fans publicly praising the collaboration's creativity, forward-thinking, and culturally significant nature. "Nabbing The White Lotus S2 breakout stars for a @skims campaign? She's a marketing genius," author Sam Stryker posted. Social media consultant Rachel Karten agreed, tweeting, "They've got a budget, and they know what to do with it!" The Valentine's Day range includes items such as silk slip dresses, pajamas, robes, silk-laced camis, slippers, thongs, briefs, bralettes, and bras, all in the range of $18 to $108. Shop the entire drop today at Skims.com.