How Terry Cloth Has Taken Over


| LAST UPDATE 08/01/2022

By Lia Thomson
terry cloth fabric fashion
@hoskelsa via Instagram

The first thing we think of when we think of Terry cloth is Kim Kardashian and her BFF Paris Hilton rocking a classic 2000's Juicy Couture sweatsuit. It's an infamous look that we have all come to adore... but believe it or not, the style of terry cloth has returned - and not in the way you might think. It has somehow become one of this summer's staples! Here's how to rock it.

Multiple luxury brands have showcased terry cloth on their runways. But of course, the towel-esque fabric has gotten a total makeover. Labels like Bottega Venta have designed sandals, dresses, and even bralettes in the fabric. And we can't forget about Prada, Loewe, and Jacquemus, who have all released ready-to-wear collections featuring terry cloth pieces. So clearly, this fashion trend is here to stay.

terry cloth fashion trend
@francescaaiello via Instagram
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Even Rihanna has been spotted rocking a few of Bottega's terry pieces, and if RiRi is rocking with its style, then so are we. The new mama was seen back in March in a baby blue terry cloth set from Maisie Wilen. Kim K herself has also rejoined the trend she once loved so much. Her brand, SKIMS, released an entire collection of terry cloth that featured a toweling bralette, undergarments, and matching robe.

From dresses, shorts, tops, bags, and even shoes, terry cloth is very versatile. Not just with the type of fashion items, but with the colors and designs that fashion labels are using. There's something for every person, whether you want to go for a full terry cloth moment or just throw in a small towel-fabric clutch to go with your fit. Some have even been spotted wearing a terry cloth bathing suit, like Hailey Bieber. And honesty we're loving it! Who doesn't want to wear a bikini that already helps you stay dry the second you exit the water?! Because even though this cloth is heavier on the body than other summer favorites, like linen or cotton, terry cloth's fluffy and quick-drying texture is ideal for those days you're sweating like no other. Check out some of our favorite terry cloth pieces on ASOS

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