In perhaps the most iconic ad campaign of all time - Kim Kardashian has raised the bar yet again and created the fashion moment we didn't know we needed. In a monumental moment, Tyra Banks, Heidi Klum, Candace Swanepoel, and Alessandra Ambrosio were photographed together, four of the most famous supermodels in history. This was done as part of Kardashian's latest SKIMS collection, 'Fits Everybody', which includes bras, underwear, bodysuits, and loungewear and claims to stretch to fit all body types. Here's what to know.
Kim took to her Instagram to post the pictures and give her followers a sneak peek of the new line. "Ok, so I wasn't supposed to be in this Skims campaign, but I stopped by and jumped in because it was too iconic," she wrote under a carousel of photos. With this caption, she is, of course, referring to the incredible images in which she joined the supermodels on the shoot. Who could blame her, really?
OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. pic.twitter.com/z2EdcOEyrr
— Kim Kardashian (@KimKardashian) April 4, 2022
These four supermodels were arguably the most famous of the now-disbanded group of Victoria's Secret Angels and have continued to make their mark on the fashion and model industry ever since. Posting the photos on Instagram, Klum wrote, "It has been a while since we were all together so it was so special to be reunited." Banks also posted the shoot with the caption, "I hadn't modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike."
In a press release, Kim explained that the iconic nature of the campaign was not lost on her. "Each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full circle moment for me." SKIMS also explained that its founder Kim "selected all four household names to star in the campaign showcasing the models' strength, energy, and everlasting allure with imagery that reflects the group's enduring legacies." They went on to explain that they believe the campaign "salutes strong, powerful women, highlighting the high fashion collective's prestige in shapewear pieces that make all women feel like icons." Maybe there's a little bit of Tyra Banks in all of us?
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