VS Rolls Out First Christmas Line Since Rebrand


| LAST UPDATE 12/13/2021

By Georgina White
VS holiday inclusive sizes
Instagram via @victoriassecret

2021 has been a year of change for Victoria's Secret. Their enormous rebrand saw a total reimagination of everything from models to marketing and products. And it's only getting better with their highly anticipated holiday collection!

For those of us who remember VS back in the day, the holiday collection was one of the biggest and most exciting collections of the whole year. But the models in the old campaigns, A.K.A. the beloved Angels, were supermodels and didn't reflect the average Victoria's Secret shopper. But long gone are those days because this whole collection is about feeling good in your own skin.

victorias secret holiday collection
Instagram via @victoriassecret

The new line is being marketed under the hashtag #VSForTheHolidays2021 and features a wide range of hot new products just in time for cuddles by the fireplace and Christmas movie marathons. Sure, VS did us the solid of including their tried and true push-up bras and sexy lingerie, but they've also got us covered with some seriously cozy-looking sets. Cotton, flannel, and fuzz are all a part of the pajama line-up for the 2021 holiday season, and we couldn't be more excited about it. And the best part? Thanks to VS's new approach to representation in advertisements, it's that much easier to imagine ourselves in the clothes.

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A quick scroll on the brand's Instagram page will show the enormous effort they've made post-re-brand to include models of all shapes and sizes. And based on the comments section, the fans are loving the diversity! "Beautiful!! I'm so happy to support VS again," one user wrote, with another one adding, "Good to see normal models not all skinny." While many people expressed doubts about saying goodbye to the Angels at the time of the VS rebrand, the new marketing approach has proven to do good for society and score some new customers for the lingerie company!

You can get a complete look at this exciting collection at VS's website and see all the great deals they've lined up just in time for the holiday season. And be sure to check back soon for more updates from your favorite brands!