It's no secret that Gen Z has got quite a few savvy shopping tricks up their sleeves, and if you're a millennial, we'll bet you're wondering what they are. Here are a few of the hacks that younger generations are using to keep some extra bucks in their pockets.
First off, if you're on social media, you've probably seen your favorite influencers pushing products with exclusive discounts. But these people don't just make this type of content for entertainment - according to Just Try It, Gen Z's shopping style is heavily influenced by social media. "Gen Z has a different way of shopping compared to millennials," they spilled. So, don't overlook those promos you're seeing from your favorite content creators. Not only that, but there are also some cool platforms and apps worth exploring. Beyond the cash-back apps, Gen Z is all about using tools like Honey for discount codes. Just Try It reveals that "Gen Z is practically programmed to wait for a holiday sale or a promo code they know is coming because of their time spent on these types of sites."
And if you're not already doing so, it's probably a good idea to check out price comparison tools. Natalie Warb, a money expert at CouponBirds, highlights that Gen Z effortlessly maneuvers through online platforms. So it makes a lot of sense that they do a ton of their shopping online. But here's the clever part - they clear their browsing history once they're finished, because some websites like to play with prices based on online behavior. By wiping their browsing data, Gen Z ensures it's able to secure the best deals. As Weisberg puts it, "Gen Z is also acutely aware of dynamic pricing practices and uses this knowledge to their advantage."
Lastly, take advantage of thrift stores like Gen Z does. Not only does it save you money, but it's also a win for sustainability. Thrift stores and resale apps like Depop and Poshmark are their go-to spots to make purchases at a fraction of the original cost. These guys have cracked the code – will you be adopting these tips into your shopping routine?