Poosh & Goop Team Up for Playful Collab
| LAST UPDATE 06/06/2022
Two of the most successful celebrity lifestyle brands in the business - Poosh and Goop - have joined forces, and the result is, well, surprising, to say the least. After the respective founders, Kourtney Kardashian and Gwyneth Paltrow, announced they would be collaborating on a surprise project, the internet went wild, speculating what it could be. Guesses ranged from gluten-free face tattoos to matcha powders. However, very few could have predicted the answer. In a post revealed Wednesday, they introduced their new candle, which smells like, umm, your "pooshy." That's right.
"It's finally here! Meet the goop x @Poosh "This Smells Like My Pooshy" candle. It's just as decadent—and cheeky—as its sister candles. The scent is luscious, sensual, and deeply intoxicating," the post wrote alongside a boomerang of the black and white candle being lit. With "layers of black gardenia, pepper, citrus, verdantly grounding oakmoss, and vetiver, all blended with a sensual ylang-ylang and honeysuckle soft center," it promises to be both playful and sexy.
Taking us behind the scenes of the collab, we caught a glimpse of the meeting between the founders on the latest episode of The Kardashians. Kourtney visited the Goop offices so the two could finalize the scents. "We were only supposed to meet for 30 minutes, but we ended up talking for almost two hours, and I realized we have so much in common—even beyond our mutual love of health and wellness," Kourtney recalled.
Since Kourtney established her lifestyle brand, Poosh, in 2019, many have been quick to pit her against Goop's founder, Gwyneth. For the women, this was one of the motives behind the collaboration, clapping back at those who have been speculating about a competitive feud between them. "I love that we're using this collab as an opportunity to share the message that there's space for everyone in the health and wellness community and that we don't have to pit women and their brands against each other," Kourtney told Poosh. For $75, you can have your house smelling like something you never knew you wanted it to smell like. Shop now on Goop and Poosh!