Inside Kylie's Magical KYLIE BABY Announcement


| LAST UPDATE 09/27/2021

By Genevieve Scott
kylie jenner baby stormi
Instagram via @kyliejenner

First, it was lip-kits, then it was dreamy contours and shadows. And now? Kylie Jenner is back at it, this time with a line exclusively for our little ones. Here's how the Kylie Cosmetics boss-lady announced the launch of her upcoming line. (Psst, expect a cameo from a special somebody.)

kylie baby cosmetics launch
Instagram via @kyliejenner

For starters, it's Kylie's (+ Stormi's) world, and we're just living in it. On Friday, September 24, the proud momma took to the 'gram to give us a glimpse of the latest drop. "How cute is this video we shot for KYLIE BABY almost a year ago!" Jenner gushed alongside a snippet of her and Stormi. Kylie Cosmetics never looked dreamier as they navigated through massive Ferris Wheels and cotton candy clouds.

As for what to expect from the upcoming launch? Clean, cruelty-free products, designed specifically with babies in mind. From Gentle Shampoo to Moisturizing Lotion, bath-time has never been easier. Oh, and did we mention that all of the pediatrician-tested formulas are vegan, gluten-free, paraben, and sulfate-free?

"It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom," Jenner explained. "I know we all want the absolute best for our kids... I'm so proud of these products and couldn't wait to share this with you and your family!" We can't wait to get our hands on them as well, Ky.

kylie baby stormi instagram
Instagram via @kyliejenner

In fact, we might just have to pick up the products for ourselves. (Just us?) Whatever the case may be, the wait is almost over. KYLIE BABY is set to launch on September 28, meaning our (and our babies', of course) skincare regimen is about to look a whole lot dreamier.

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kylie jenner stormi baby
Instagram via @kyliejenner

Until then? Check out these beauty subscription boxes that'll have you feeling like the queen you are. And of course, don't forget to stay tuned for further updates. We've got a feeling the Jenner-Webster empire is just getting started...